“I worked with Ammarah directly during a big tech migration after Daraz’s acquisition by Alibaba. She accomplished the end to end migration of several key business areas & processes… Ammarah also helped set up and led the Guided Shopping team for the group and improved overall platform search and guided GMV by almost 50%. She is a smart and driven person and fun to work with!”
Same Traffic.
More Revenue.
We analyze your existing funnel, find where high-intent visitors are dropping off, and run structured experiments to recover that revenue. No new ad spend required.
Founded in the UAE · Working with companies across the US, UK, Europe, and GCC

Case Studies
Real Engagements. Real Results.
Different industries. Different problems. One approach.

From Transactions to Bigger Baskets
A high-traffic food delivery platform had strong order volume but was leaving money on every transaction. We identified the cart as the highest-leverage point in the funnel and rebuilt the logic around it. Structured upsell prompts lifted average order value by 35%. A loyalty mechanic that rewarded order size brought customers back more often, driving 11% more orders per customer. No new traffic. No additional marketing spend.
Reach Out For The Full Case Study
Scaling Revenue Without Adding Headcount
A multi-market q-commerce operator was growing fast but bleeding margin. We built the commercial infrastructure to make scale profitable. A segmentation-based retention engine reduced churn by 20%. CX reengineering across digital and offline touchpoints improved NPS by 22%. KPI-aligned planning gave leadership real visibility for the first time, driving a 35% improvement in unit economics. Same team. Healthier business.
Reach Out For The Full Case StudyTrusted by Operators at the World's Fastest-Growing Platforms
From Delivery Hero to Daraz to fast-growing startups, here's what working with Precision looks like.
Calculate Your Revenue Potential
Adjust the sliders to match your platform's scale. The revenue opportunity updates in real time.
Configure Growth Parameters
Growth Scenarios
Projected monthly revenue impact
Want to know what these numbers look like for your specific funnel?
Book a Free Strategy CallOur Approach
How We Find Revenue Others Miss
We bring 10+ years of P&L ownership and commercial leadership, understanding not just what to test, but why it matters to your bottom line.
Meticulous Analysis
We Find What Others Miss
Through our rigorous 'Deep Dive' approach, we uncover hidden opportunities that others overlook. We look at actual user behavior, not just analytics dashboards.
One client's traffic looked healthy on paper. A behavior-layer analysis revealed their highest-intent users were dropping off at a single friction point. Fixed in week two.
Tailored Strategies
Built for Your Business, Not a Template
Every business is unique. We craft strategies specifically tailored to your brand and audience — from loyalty gamification to newsletter redesigns.
An 80% CTR lift came from a newsletter redesign. Not a new tool, not more budget. Just a sharper understanding of what the audience actually responded to.
Data-Driven Decisions
Validated by Results, Not Guesswork
In the digital age, intuition alone isn't enough. Our recommendations are backed by hard data and validated through structured experimentation.
Every recommendation we make comes with a hypothesis, a success metric, and a rollback plan. You'll always know why we're testing something and what winning looks like before we start.
How a Precision Engagement Actually Works
Five phases. Six months. A system your team can run after we leave.
Services
How Do We Work Together
We offer tailored solutions based on your scale, resources, and growth objectives.
The Deep Dive
"You sense there's revenue leaking but don't know where"
- Full audit
- User behavior analysis
- Quick-win roadmap
- Priority stack-ranked by impact
The CRO Sprint
"You know the problem — you need someone to solve it"
- Audit + implementation
- 2–3 A/B tests/month
- Monthly strategy calls
- 3-month engagement
The Conversion Accelerator
"You're ready to build a systematic growth engine"
- Full 5-phase program
- Ongoing experimentation
- Bi-weekly sessions
- Knowledge transfer
Built by an Operator. Not a Consultant.
"Having owned the P&L, felt the pressure of missing a number, and led the team that had to hit it, the stakes you're facing aren't abstract to me. I've lived them. That's what makes Precision your perfect partner for driving growth and results."

Her CRO work isn't theoretical. It comes from having to answer to a board. Before starting Precision, Ammarah spent 10+ years running P&L and growth for business units at Delivery Hero (Talabat, Foodpanda) and Alibaba Group, led teams of 200+ across 15 markets, and built the kind of systems that survive beyond any single campaign.
Ready to Scale Your Revenue?
Book a complimentary 30-minute discovery call. We'll look at where your conversion is leaking and what's worth fixing first.
- No pitch, no pressure. Just structure.
- Identify 3–5 quick wins for your site.
- Clarity on your next growth moves.
- Mutual fit focus for long-term ROI.












