CRO & Performance Insights

Deep-dive articles on conversion rate optimization, average order value strategies, and e-commerce growth tactics backed by real data and case studies.

All Articles

(25 articles)
Experimentation

Heatmaps vs Session Recordings Which tool actually helps you convert more

Heatmaps surface patterns at scale. Session recordings reveal individual mechanisms. Use them in this order, not the reverse.

11 min read Read
Product Psychology

Product Bundling Psychology

Bundles increase AOV without discounts. The grouping changes how buyers process value, not what each item costs. How to structure, name, and place them so they outperform discounted bundles on both conversion rate and margin.

10 min read Read
UI/UX

Homepage CRO: What Your Homepage Is Actually Supposed to Do

Most homepages try to do everything: feature bestsellers, tell the brand story, run a sale, capture emails. The result is a page confused about its own purpose. Here is what your homepage is actually supposed to do, what it should not, and how to diagnose where yours is going wrong.

12 min read Read
Experimentation

A/B Testing vs Multivariate Testing: Which One Your Store Should Actually Run

Multivariate testing sounds like an upgrade. For most stores, it produces nothing. Why A/B is the right default, and when MVT actually earns its place.

15 min read Read
Product Psychology

The Role of Trust Signals in E-Commerce Conversions

Most stores have trust signals in the wrong place. The badge is in the footer, the reviews are below the fold, the returns policy is on a page nobody opens. Here is where each trust signal actually belongs to convert e-commerce buyers.

13 min read Read
CRO

The Best CRO Tools for E-Commerce: What We Actually Use and Why

Most e-commerce stores that struggle with conversion do not have a tool gap. This guide covers the four categories of CRO tools we actually use, what we recommend over the alternatives, and when a paid tool is worth the cost.

13 min read Read
E-Commerce

Shopify Conversion Rate Optimisation: What to Get Right Before and After You Launch

Shopify conversion rate optimisation starts before your first sale. This checklist covers what to fix at launch, what to monitor when you are live, and the Shopify-specific settings most stores miss.

9 min read Read
UI/UX

CRO vs Website Redesign: When to Optimise and When to Rebuild

CRO improves the site you have using behavioural evidence. A redesign rebuilds from a new starting point, often without it. Choose by what you actually know.

15 min read Read
CRO

Checkout Optimisation: 8 Psychology-Backed Changes That Increase Your Conversion Rate

Your checkout is where most of your revenue gets lost, not your ads, not your product pages. Eight psychology-backed changes that reduce cart abandonment and lift completed purchases without changing the offer.

9 min read Read
AOV

Why Your Average Order Value Is Low

Your average order value is underperforming, and the reason is rarely what you think. The psychology behind what customers spend, and six specific changes that lift the number without discounting or increasing ad spend.

9 min read Read
E-Commerce

Why People Abandon Carts (And the Psychology Behind Getting Them Back)

Around 70% of shoppers add something to a cart and leave without buying. Here is the psychology behind why it happens and the specific fixes that stop the most abandonment before it starts.

8 min read Read
UI/UX

Mobile CRO: Why Your Mobile Conversion Rate Is Low

More than half of all e-commerce traffic is on mobile. Most stores convert at two to three times the rate on desktop. Here is why the gap exists and the eight areas to audit and fix first.

8 min read Read
Product Psychology

The Psychology of Pricing: Why Price Presentation Matters

Price is not just a number. It is a frame, and the frame changes everything. Here is the behavioural science behind price perception and how to present price so it feels like the right decision.

8 min read Read
E-Commerce

What Is a Good Conversion Rate for E-Commerce?

The average e-commerce conversion rate is 2–3%, but that number means very little without category context. Here are the benchmarks that actually matter, and the seven fixable reasons your rate is below them.

8 min read Read
AOV

Cart Page Optimisation

Your product page is where buying decisions actually happen, yet most stores treat it like a form to fill in. This guide breaks down the 8 elements of a high-converting product page, each grounded in behavioural science, from lifestyle imagery and benefit-first headlines to anchored pricing and trust signal placement.

8 min read Read
UI/UX

Product Page Design E-Commerce

Your product page is where buying decisions actually happen, yet most stores treat it like a form to fill in. This guide breaks down the 8 elements of a high-converting product page, each grounded in behavioral science, from lifestyle imagery and benefit-first headlines to anchored pricing and trust signal placement.

10 min read Read
CRO

The CRO Audit Checklist: 10 Things to Fix

Before you increase ad spend, fix the leaks. This 10-point CRO audit checklist covers the friction points we find in every e-commerce audit, from page speed and CTA visibility to checkout flow and post-purchase experience, with the psychology behind why each one costs you conversions.

10 min read Read
AOV

How to Increase Your Store’s Average Order Value

Most e-commerce stores obsess over conversion rate and ignore AOV. Here are 7 proven strategies to increase average order value, backed by real results.

14 min read Read

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