CRO & Performance Insights
Real test results, behavioural breakdowns, and conversion tactics from 120+ audited e-commerce funnels.
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Featured Articles
Social Proof Conversion Rate: Placement Beats Volume
You already have the reviews. The problem is placement. Social proof works at the moment of decision, for e-commerce, SaaS, agencies, and B2B.
Why Your E-Commerce Conversion Rate Is Low: Fix 3 Pages
Friction on three pages kills most e-commerce conversion rates: the product page, cart, and checkout. More traffic will not fix it. Here is what does.
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All Articles
(31 articles)
The Psychology of Pricing: Why Price Presentation Matters
Price is not just a number. It is a frame, and the frame changes everything. Here is the behavioural science…
What Is a Good Conversion Rate for E-Commerce?
The average e-commerce conversion rate is 2–3%, but that number means very little without category context. Here are the benchmarks…
Cart Page Optimisation: How to Upsell and Cross-sell to Boost Your Sales
Your product page is where buying decisions actually happen, yet most stores treat it like a form to fill in.…
Product Page Design E-Commerce
Your product page is where buying decisions actually happen, yet most stores treat it like a form to fill in.…
The CRO Audit Checklist: 10 Things to Fix
Before you increase ad spend, fix the leaks. This 10-point CRO audit checklist covers the friction points we find in…
How to Increase Your Store’s Average Order Value
Most e-commerce stores obsess over conversion rate and ignore AOV. Here are 7 proven strategies to increase average order value,…
CRO vs SEO for E-Commerce: Which Pays Back Faster?
CRO and SEO are not competing priorities. This article explains how each one works, how they compound differently, and which…
The Psychology of E-Commerce Conversions
10 cognitive biases that drive e-commerce revenue, with real-world applications and psychology-backed fixes for each stage of your funnel.
A/B Testing for Founders
A/B testing does not have to be complicated. This guide walks founders through running their first experiment, from writing a…
CRO Agency vs. In-House CRO: Which Is Right for Your Business?
Most founders treat this as a binary choice. It's usually a sequence. Here's how to decide between a CRO agency…
Landing Page Optimisation
Most e-commerce landing pages lose visitors within 5 seconds. Here is a psychology-backed, 7-step framework for building pages that convert,…
Why Your E-Commerce Store Gets Traffic But No Sales
Your store gets traffic but no sales. Here is why visitors are not converting and the exact fixes to turn…
What Is Conversion Rate Optimisation?
CRO increases revenue from your existing traffic. Learn how it works, what results look like, and when your business is…
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