Common questions from founders and growth leaders looking to accelerate their revenue.
Three key differences. (1) We have owned P&L and understand the pressure of hitting targets, not just running tests. (2) We focus on psychology-driven optimisation rooted in behavioural science, not just best practices. (3) We work as a fractional growth partner, not a vendor. Your success is our success.
We work best with e-commerce and platform businesses doing $1M+ in annual revenue. Below that, the testing volume usually is not there to validate findings, and the Kit or a Verdict will do more for you than a paid engagement. On the upper end, we have worked with platforms doing hundreds of millions in transaction volume. The methodology scales; the engagement model adjusts.
We are industry-agnostic. What we care about is the shape of the funnel, not the category. We work best with transactional and conversion-driven funnels: anywhere a visitor needs to take a clear action (buy, sign up, subscribe, book) and friction is costing you the conversion. That includes e-commerce, q-commerce, marketplaces, product-led SaaS, subscription businesses, and direct-response B2B. Long sales-cycle enterprise B2B with multi-month deal cycles is less of a fit. If you are not sure whether your funnel works for us, book a Discovery and we will tell you honestly.
Most CRO is actually just random testing without strategy. We are different. We start with deep behavioural analysis, prioritise based on potential impact, and design experiments based on psychology, not hunches.
No one can ethically guarantee specific lift numbers in CRO because every funnel is different. Anyone promising you “+30% conversion in 90 days” before they have seen your data is selling you a story.
What we can guarantee is the work itself. Two specific commitments:
On the Deep Dive audit: the Precision Promise applies. If we do not surface at least 3 actionable revenue leaks worth fixing, you do not pay. We have audited hundreds of funnels and have never invoiced a client who walked away with less.
On ongoing engagements: we guarantee the system, the testing rigor, and the documentation. Every recommendation is data-backed, every test has a clear hypothesis and success metric, and you have full visibility into the process from day one. Lift comes from compounding wins; you will see the work either way.
No. We work with your existing setup. If you have Google Analytics and some form of A/B testing capability, or we can help you set it up, we can start optimising.
Week 1: kickoff call, access to your analytics and session recording tools, scoping the audit. Weeks 2 to 3: deep funnel analysis (the audit). Week 4: walkthrough of findings and prioritised roadmap. From there, depending on the engagement: ongoing test design, hypothesis development, shipping experiments, analysing results, and refining the next round. You will have one main point of contact (Ammarah), monthly strategy calls if you are on the CRO Sprint, bi-weekly working sessions if you are on the Conversion Accelerator. You will always know what is being tested, why, and what the result was.
Quick wins typically appear within the first 30 days from technical fixes and low-hanging fruit. Major impact from experimentation usually compounds between months 2 to 4. One of our partners saw +58% revenue growth over 6 months.
A 30-minute live diagnostic call. You bring your funnel, I give you one specific leak, named plainly, and the fix sized to what your team can ship. $150, paid at booking. Three slots a week. The Precision Promise applies: if I do not surface at least one specific leak worth acting on, I refund in full.
The CRO Leak Finder Kit: 6 fillable checklists (homepage, product page, cart and checkout, trust, speed and mobile) and 3 playbooks (buyer psychology, benchmarks, price presentation). Same structure we use in a paid audit, self-serve. $27.
The Kit if you want to work through your funnel on your own time. The Verdict if you want an outside pair of eyes on it, live, and one specific fix by the end of the call. The Kit credits toward a Deep Dive if you upgrade.
The Kit does. If you upgrade to a Deep Dive within 90 days, the Kit price comes off. The Verdict is a separate session and does not credit toward a Deep Dive.
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