CRO & Performance Insights
Real test results, behavioural breakdowns, and conversion tactics from hundreds of audited e-commerce funnels.
Featured Articles
E-Commerce Conversion Funnel: Why Buyers Drop Off
Most e-commerce revenue leaks happen at the same five funnel stages. Here is what is actually causing the drop-off at each one and how to fix…
Returns Policy Conversion Rate: The Pre-Purchase Signal
67% of shoppers check your returns policy before buying. Here is what yours is signaling and how to make it a conversion asset, not a barrier.
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(58 articles)
A/B Testing vs Multivariate Testing: Which to Run and When
Multivariate testing sounds like an upgrade. For most stores, it produces nothing. Why A/B is the right default, and when…
8 E-Commerce Trust Signals: Position Is Everything
Most stores have trust signals in the wrong place. The badge is in the footer, the reviews are below the…
Best CRO Tools for E-Commerce: What to Install and When 2026
Most e-commerce stores that struggle with conversion do not have a tool gap. This guide covers the four categories of…
Shopify Conversion Rate Optimisation: What to Get Right Before and After You Launch
Shopify conversion rate optimisation starts before your first sale. This checklist covers what to fix at launch, what to monitor…
CRO vs Website Redesign: When to Optimise and When to Rebuild
CRO improves the site you have using behavioural evidence. A redesign rebuilds from a new starting point, often without it.…
Checkout Optimisation: 8 Psychology-Backed Changes That Increase Your Conversion Rate
Your checkout is where most of your revenue gets lost, not your ads, not your product pages. Eight psychology-backed changes…
Why Your Average Order Value Is Low
Your average order value is underperforming, and the reason is rarely what you think. The psychology behind what customers spend,…
Why People Abandon Carts (And the Psychology Behind Getting Them Back)
Around 70% of shoppers add something to a cart and leave without buying. Here is the psychology behind why it…
Mobile CRO: 8 Specific Fixes to Close the Conversion Gap
More than half of all e-commerce traffic is on mobile. Most stores convert at two to three times the rate…
The Psychology of Pricing: Why Price Presentation Matters
Price is not just a number. It is a frame, and the frame changes everything. Here is the behavioural science…
What Is a Good Conversion Rate for E-Commerce?
The average e-commerce conversion rate is 2–3%, but that number means very little without category context. Here are the benchmarks…
Cart Page Optimisation: How to Upsell and Cross-sell to Boost Your Sales
Your product page is where buying decisions actually happen, yet most stores treat it like a form to fill in.…
Product Page Design E-Commerce
Your product page is where buying decisions actually happen, yet most stores treat it like a form to fill in.…
The CRO Audit Checklist: 10 Things to Fix
Before you increase ad spend, fix the leaks. This 10-point CRO audit checklist covers the friction points we find in…
How to Increase Your Store’s Average Order Value
Most e-commerce stores obsess over conversion rate and ignore AOV. Here are 7 proven strategies to increase average order value,…
CRO vs SEO for E-Commerce: Which Pays Back Faster?
CRO and SEO are not competing priorities. This article explains how each one works, how they compound differently, and which…
The Psychology of E-Commerce Conversions
10 cognitive biases that drive e-commerce revenue, with real-world applications and psychology-backed fixes for each stage of your funnel.
A/B Testing for Founders
A/B testing does not have to be complicated. This guide walks founders through running their first experiment, from writing a…
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