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Ammarah Ahmed, founder of Precision Consulting
Author

Ammarah Ahmed

Founder, Precision Consulting

Based in Dubai · Working globally

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Ammarah is a CRO and product UX practitioner with over a decade of operating experience. She has led commercial growth at Delivery Hero (Talabat, Foodpanda) and Alibaba Group across 15+ markets in Asia and the Middle East. At Precision, she works with growth-stage e-commerce brands to increase revenue from existing traffic by combining behavioural psychology with systematic experimentation.

10+
years operating across major tech platforms
15+
markets across Asia and the Middle East
+58%
average revenue lift over a six-month engagement

Experience

2022 — Present
Founder
Precision Consulting
Founded Precision to bring psychology-driven CRO to growth-stage e-commerce brands. Engagements typically combine a structured audit, prioritised testing roadmap, and hands-on implementation across product page, cart, checkout, and post-purchase flows.
2021 — 2025
Senior Commercial & Product Growth Lead
Delivery Hero (Talabat, Foodpanda)
Owned commercial KPIs and led product growth initiatives across Talabat and Foodpanda markets in MENA and Southeast Asia. Ran homepage redesigns and category restructures that lifted homepage-to-product-page rate by 40% and Add to Cart by 25%.
2017 — 2020
Growth & Commercial Roles
Alibaba Group (Daraz, Lazada)
Operating roles across Alibaba's marketplace platforms in Asia. Hands-on across category strategy, conversion optimisation, and pricing structure for high-volume markets.

Writes about

Ammarah's writing focuses on what consistently moves conversion across e-commerce stores: the psychology behind buyer hesitation, the structural changes that compound, and the friction points that quietly erode revenue.

Conversion Rate Optimisation Product-Led Revenue Growth Behavioural Psychology Product Page Design Checkout & Cart Optimisation Average Order Value Mobile UX A/B Testing Trust Signals & Social Proof

Most-read articles

Product Psychology

The Psychology of Pricing

How to present price so buyers feel good about it. Anchoring, charm pricing, framing, and bundle structure.

 E-Commerce

Why Your Store Gets Traffic But No Sales

Diagnosing the gap between traffic and revenue at the technical, UX, and intent layers.

 Product Psychology

The Psychology of E-Commerce Conversions

10 cognitive biases that quietly drive buyer behaviour, and how each shows up in checkout decisions.

 AOV

How to Increase Your Store's AOV

7 psychology-backed strategies to lift average order value without resorting to discounting.

 CRO

Mobile CRO

Why your mobile conversion rate is lower than it should be, and the friction points to fix first.

Want a CRO read on your store?

Precision works with growth-stage e-commerce brands to lift conversion from existing traffic. Most engagements start with a structured audit and a prioritised roadmap.

Book a 30-minute strategy call